Fengtian's Northwest 'Firewheel' Campaign: 9 New Dealers Signed in 7 Days as 'Dual-Engine' Strategy Proves Its Power

In late October 2025, Fengtian launched an intensive dealer recruitment campaign in Northwest China, centered on the Yinchuan area in Ningxia Province. Led by Sales Director Mr. Hao Lihua and executed by a joint task force combining regional and headquarters personnel, the campaign — internally codenamed "Firewheel" — signed 9 new quality dealers in just 7 days, exceeding its stage targets and marking a successful debut for Fengtian's channel expansion strategy in the Northwest market.

The results validate a model that Fengtian plans to replicate across China: an efficient, team-based approach to dealer recruitment that goes beyond simply selling products and instead offers distribution partners a complete, proven business system.

A New Approach: Small-Team Coordinated Operations

The Firewheel campaign broke with the traditional industry approach of deploying large numbers of salespeople across a broad territory. Instead, Fengtian assembled a focused 9-person elite task force and divided it into three specialized squads, each with a distinct role in the recruitment process.

The first squad, a 4-person team designated as the primary negotiation unit, was responsible for in-depth engagement with high-priority prospects — conducting facility visits, presenting detailed business case analyses, and closing partnership agreements. This team accounted for 5 of the 9 new dealer signings, demonstrating the effectiveness of concentrated, well-prepared engagement with serious prospects.

The second squad, a 2-person rapid-strike unit, targeted high-potential prospects that required fast, decisive engagement. Operating with maximum agility, this team successfully converted 2 prospects into signed partners, proving that speed and decisiveness can be as effective as extensive relationship-building in the right circumstances.

The third squad, a 3-person coverage unit, was responsible for broader territory penetration — identifying and engaging prospects across a wider geographic area to build the pipeline for current and future recruitment waves. This team signed 2 dealers and established a foundation of qualified leads for the campaign's second phase.

This coordinated structure — combining focused negotiation, rapid conversion, and broad coverage — allowed the 9-person team to achieve results that would typically require a much larger field force. The model maximized the efficiency of every team member and ensured that no high-value prospect was left unengaged.

The 'Dual-Engine' Business Model: Why Dealers Said Yes

The campaign's success was not simply a matter of sales technique. The core driver was the substance of what Fengtian offered to prospective dealers: a business model designed to solve the two biggest challenges facing kitchen appliance retailers in today's market — declining foot traffic and low conversion rates.

Fengtian's "Dual-Engine" strategy consists of two complementary programs that create multiple revenue streams and customer touchpoints for dealers.

The first engine is the "Kitchen Renewal" program — a structured trade-in and renovation service that helps homeowners upgrade their aging kitchen appliances with modern integrated cookers and water heaters. This program gives dealers a proactive outreach tool: instead of waiting for customers to walk into the store, dealers can engage homeowners in established residential communities with a compelling upgrade proposition. The program includes standardized promotional materials, pricing frameworks, and installation support from Fengtian headquarters.

The second engine is the "Clean Home" program — an appliance cleaning and maintenance service that generates recurring revenue and builds ongoing customer relationships. By offering professional deep-cleaning services for range hoods, water heaters, and other kitchen equipment, dealers create regular touchpoints with existing customers. These service visits naturally generate opportunities for product upgrades and referrals, turning after-sales maintenance into a front-end sales channel.

Together, these two programs transform the dealer's business from a passive, store-dependent retail model into an active, community-embedded service business with multiple revenue streams. For prospective dealers evaluating the Fengtian partnership, this was the decisive factor.

As one newly signed dealer commented: "Fengtian brought us more than a product — they brought a complete business model for making money. The case studies and real market data the team showed us made it clear that joining Fengtian means choosing a path to growth, even in a tough market."

Headquarters-Led Execution: Direct Support from the Top

A distinctive feature of the Firewheel campaign was the direct involvement of Fengtian's headquarters leadership. Sales Director Mr. Hao Lihua personally supervised the campaign, participating in key dealer negotiations and providing real-time strategic guidance to the field teams.

This headquarters-led approach serves a dual purpose. For prospective dealers, meeting senior company leadership during the recruitment process signals that Fengtian takes the partnership seriously and is committed to supporting their success — not just closing a distribution agreement and moving on. For the field team, having senior leadership on the ground enables faster decision-making on terms, support commitments, and special arrangements that might otherwise require days of back-and-forth communication.

The campaign also integrated support resources from Fengtian's marketing department, including short-video production assistance, live-streaming training programs, and local digital promotion strategies. These tools address the reality that successful dealer operations today require digital marketing capabilities alongside traditional retail skills — and Fengtian's willingness to provide hands-on training in these areas was cited by multiple new dealers as a key factor in their decision to sign.

From Recruitment to Activation: The Next Phase

At the campaign's stage review meeting, Mr. Hao Lihua emphasized that signing new dealers is only the beginning. The second phase of the Firewheel initiative shifts focus from recruitment to activation — ensuring that every new partner is equipped to launch successfully, generate revenue quickly, and build a sustainable business.

"The first win is just the start," Mr. Hao stated. "The real meaning of the Firewheel concept is that once it starts spinning, it never stops. Our next task is to move from opening new territories to deeply supporting our new partners — making sure each one can get up and running quickly and start earning. We will package the playbook that worked in the Northwest into a standardized program that can be replicated in every region across the country."

The activation support includes on-site store setup guidance, product training for dealer sales staff, launch event planning, initial customer acquisition campaigns using the Kitchen Renewal and Clean Home programs, and ongoing performance tracking with regular check-ins from Fengtian's regional management team.

Industry Significance: From Product Supplier to Business Model Enabler

Industry observers have noted that Fengtian's Northwest campaign represents more than a simple increase in dealer count. It signals a strategic transformation in the company's market approach — evolving from a product supplier that relies on dealers to sell its products, into a business model enabler that equips dealers with the tools, systems, and support they need to build profitable businesses.

This shift addresses a fundamental challenge in the Chinese kitchen appliance market: in an era of slowing real estate development and cautious consumer spending, the traditional model of opening stores and waiting for foot traffic is no longer sufficient. Dealers need proactive customer acquisition strategies, recurring revenue streams, and manufacturer support that goes beyond product supply and price discounts.

Fengtian's Dual-Engine model and headquarters-led deployment approach directly address these needs. By proving the model's effectiveness in the Northwest — a market that presents significant geographic and logistic challenges — the company has validated an approach that should be even more effective in denser, more accessible markets.

The Firewheel task force has already begun its second phase in the Northwest, with plans to extend the proven campaign model to additional regions in 2026. For Fengtian, the goal is clear: turn the spark lit in Yinchuan into a channel expansion momentum that reaches every corner of the national market.

A Replicable Model for Global Channel Partners

While the Firewheel campaign was executed in the Chinese domestic market, the underlying principles have direct relevance for Fengtian's international OEM/ODM partners and overseas distributors.

The Dual-Engine concept — combining product sales with value-added services like kitchen renovation and appliance maintenance — can be adapted for distribution partners in any market. The coordinated small-team deployment model demonstrates how focused, well-prepared field operations can outperform conventional mass-marketing approaches. And the emphasis on dealer activation support — not just recruitment — reflects a partnership philosophy that international distributors increasingly expect from their manufacturing partners.

For brands and distributors exploring partnership opportunities with Fengtian, the Northwest campaign provides a concrete case study of how the company supports its channel partners with more than just products. The same commitment to partner success that drove 9 new dealer signings in 7 days in Yinchuan is available to Fengtian's OEM/ODM partners worldwide.

Partners interested in learning more about Fengtian's dealer support programs, product range, or OEM/ODM capabilities are welcome to contact the team directly.